MacKillop Farm Management Group

Are you holding an event, but you’re not sure how to best promote it?

Do you want to use photos in your newsletters, but only ever have you smartphone with you?

Do you struggle with writing posts on social media, or writing media releases?

Then these workshops are for you!

Details

These workshops are designed as a series, and attendance is required at each session for you to make the most of them; workshops are open only to participants working in agriculture in the Limestone Coast.

Workshops will be held from 2-4pm ACST on the 17th, 19th and 21st of May 2021. By registering for the workshops here, you will be registering to attend all 3 workshops. Please note that you will be emailed the link to the online workshop prior to the first workshop commencing.

These workshops are supported by the Limestone Coast Landscape Board, through funding from the Australian Government’s National Landcare Program.

Session 1 – May 17, 2021

Identifying your audience, crafting your message, and writing tips and tricks

• Who is your target audience? How do they consume media?
• Defining the purpose of your communications- what do you want people to do?
• How to structure a media release or newsletter article, tips including identifying the “hook” to engage the audience.

Session 2 – May 19, 2021

Getting social and snap-happy:  how to engage your social media audience while staying “on message”, plus some advice for smartphone photography

• Matching the social media post to the communication purpose
• Varying the message for different platforms
• Going live- the positives and negatives
• Engaging, quality photos with a smartphone – yes, it is possible.

Session 3 – May 21, 2021

Headlines, intros, proof reading and targeting information

• Advice for proof reading copy
• Writing a clear and engaging headline
• How can I make the most of my communications? Getting it in front of the right people and how to with the media.

Some tasks will include working within a group and/or with a partner.

About the presenter

Free-Range Ag is a copy writing, photography and media consultancy run by Simone Smith, an award-winning agricultural journalist with more than 15 years’ experience reporting on a range of rural industries.

From the board rooms of ASX companies, to the saleyards and into the paddock, Simone has experience reporting across the supply chain of many agricultural commodities.

Simone led the coverage of the infamous “Dairy Crisis” of 2016 and subsequent sale of Australia’s largest dairy co-operative Murray Goulburn.

Click here to view and download the flyer!