MacKillop Farm Management Group

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All workshops begin at 10am and run until midday.

Attendance at each session is compulsory. Please note that a link to the meeting will be emailed to you 24 hours prior to the workshop.

Session 1- July 21, 2020

Identifying your audience, crafting your message, and writing tips and tricks

• Who is your target audience? How do they consume media?
• Defining the purpose of your communications- what do you want people to do?
• How to structure a media release or newsletter article, tips including identifying the “hook” to engage the audience.

Session 2- August 4, 2020

Getting social and snap-happy:  how to engage your social media audience while staying “on message”, plus some advice for smartphone photography

• Matching the social media post to the communication purpose
• Varying the message for different platforms
• Going live- the positives and negatives
• Engaging, quality photos with a smartphone – yes, it is possible.

Session 3- August 18, 2020

Headlines, intros, proof reading and targeting information

• Advice for proof reading copy
• Writing a clear and engaging headline
• How can I make the most of my communications? Getting it in front of the right people and how to with the media.

Some tasks will include working within a group and/or with a partner.

About the presenter

Free-Range Ag is a copy writing, photography and media consultancy run by Simone Smith, an award-winning agricultural journalist with more than 15 years’ experience reporting on a range of rural industries.

From the board rooms of ASX companies, to the saleyards and into the paddock, Simone has experience reporting across the supply chain of many agricultural commodities.

Simone led the coverage of the infamous “Dairy Crisis” of 2016 and subsequent sale of Australia’s largest dairy co-operative Murray Goulburn.