Strategic Plan

2014 – 2019

MacKillop Farm Management Group

Strategic Plan 2014 – 2019

Driving innovation, productivity and profitability

Vision

MFMG is a leading provider of research and extension for agricultural systems.

Mission

MFMG develops and delivers innovative and sustainable farming practices through collaborative research, communication and extension for the benefit of members and the agricultural industry across the South East of South Australia, Western Victoria and beyond.

Objectives

1. To be the leading provider of Research, development and extension in the “region”

2. To drive adoption and innovation from R & D

3. To support the development of independent research capabilities

4. To be the leading organization representing mixed farming in the region

These objectives are underpinned by two operational objectives

5. Operate as a professional organization

6. To have a highly recognized and respected brand which delivers value to members

Objectives and Outcomes

1. To be the leading provider of Research, development and extension in the “region”

a. An increase in collaborative opportunities for R D & E

b. Consistently delivering high quality R D & E

c. Increased R D & E opportunities for livestock, irrigation, mixed farming systems

2. To drive adoption and innovation from R & D

a. An extension strategy is followed by MFMG

b. Support is provided to enable adoption of R & D

3. To support the development of independent research capabilities

a. The next generation of researchers are attracted and retained

b. Established programs within universities which link to MFMG

4. To be the leading organization representing mixed farming in the region

a. Funding bodies approach MFMG to identify issues and carry our R D & E

b. Membership from all agricultural enterprises has increased

c. Government agencies view MFMG as a credible source of information

d. Funding is provided to the group through multiple organizations

Operational objectives

5. Operate as a professional organization

a. Operating structure reviewed and implemented

b. Management team with clearly defined roles, responsibilities and accountability

c. External skill sets are sourced as required

d. Risk management framework implemented

e. Funding sourced and allocated for operational roles

6. To have a highly recognized and respected brand which delivers value to members

a. An increased membership base

b. Strengthened sponsorship base

c. Clear brand recognition

Value Proposition

DRIVING INNOVATION, PRODUCTIVITY AND PROFITABILITY

The MacKillop Farm Management Group (MFMG) develops and delivers innovative and sustainable farming practices through collaborative research, communication and extension for the benefit of members and the agricultural industry across the South East of South Australia, Western Victoria and
beyond.

MFMG prides itself on:

  • being a trusted platform for information sharing
  • being a stable and secure organisation
  • assisting to increase agricultural profitability and productivity
  • influencing innovative practice change
  • linking farmers with farmers and agribusiness
  • being a reliable collaborator for R, D & E
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